Group Blog

  • Publicaster Fall 2011 Update

    Posted by BSF / on 08/18/2011 / 0 Comments

    Categories: System Updates

    A new Publicaster release was recently launched, and we introduced 9 new features to the application! Check out this brief video to see a few of the new features in action.

    Major updates from this release include:

    Social Media Publishing from Publicaster
    Publicaster now includes features to let you publish emails directly to Facebook, Twitter, or LinkedIn! When you schedule or send an email, you can choose to connect Publicaster to your social media network, and then seamlessly post the email, the subject line, and a custom message to any of the three networks.  

    To use this tool on your ..

  • Publicaster Education Series: Email Testing 101

    Posted by BSF / on 07/14/2011 / 0 Comments

    Categories: Publicaster Education Series

    This month's Publicaster Education Series presentation was dedicated to all the ways to test emails from Publicaster.  This includes internal testing to ensure that emails render properly and do not contain mistakes, as well as A/B split testing to find the most effective subject lines or template styles for your subscribers.  We also discussed how to evaluate your test results, including a new Campaign Send Checklist to help you with your internal tests.

    To watch the presentation, click here.

    To download the notes from the presentation, click here.

  • Publicaster Education Series: Summer Release Training

    Posted by BSF / on 06/01/2011 / 0 Comments

    Categories: Publicaster Education Series

    In this special edition of the Publicaster Education Series, we covered all of the great new features that were released in our May 2011 update.  This includes our brand new ReaderView and EyeView features, which let you see what email programs/operating systems your subscribers are using, as well as how long they are spending reading your emails.  We also discussed the new security updates, including the new user set up process and the additional export notifications and permissions.

    To watch the presentation, click here.

    To download the notes from the presentation, click here.

  • New View in Browser Snippets

    Posted by BSF / on 04/29/2011 / 1 Comment

    Categories: Tips

    By now you are likely familiar with the View in Browser snippet, which lets the subscriber click a link in the email to see the content in their browser.  This is a great feature to add to your emails to help with readability (especially on mobile devices) and it's come to be expected by subscribers in their emails.  Today we added two new snippets to accompany that function: the View in Browser (no web version) snippet and the Hidden From Web Version snippet.

    The View in Browser (no web version) snippet will let you include the View in Browser (VIB) link ..

  • Publicaster Education Series: Email Creation from Start to Finish 2011

    Posted by BSF / on 04/21/2011 / 0 Comments

    Categories: Publicaster Education Series

    In this encore presentation of our most popular webinar "Email Creation from Start to Finish," we covered all the basics of creating and editing emails.  This included creating and using templates (with or without sections), navigating the WYSIWYG editor, and using the Inbox Preview tool.  We also covered some new features, such as the Calendar Event tool and the new Link Validator.

    To watch the presentation, click here.

    To download the notes from the presentation, click here.

     

     

  • Publicaster Education Series: Spring Release Training

    Posted by BSF / on 02/22/2011 / 0 Comments

    Categories: Publicaster Education Series

    This month's PES webinar was devoted to all the great new features that are available after our first quarter Publicaster release, including advanced A/B split testing, "Tweet This," and ad hoc reporting.  We also discussed some great new time-savers, such as the updated folder selectors, as well as extra helpful tools like the newly updated Whitelist Instructions page.

    To watch the presentation, click here.

    To download the notes from the presentation, click here.

     

     

  • February 2011 Publicaster Update

    Posted by BSF / on 02/17/2011 / 0 Comments

    Categories: System Updates

    A new Publicaster release was recently launched, and we introduced over 25 new features to the application! Check out this brief video with the top new features from the release. We think you'll like what you see!

    Major updates from this release include:

    • Tweet This - Give your subscribers the option to tweet about your email, with a dynamic button in the email that counts the tweets in real-time!
    • Advanced A/B Split Testing - You can now test based on many variables other than opens and clicks, such as shares on social networks, forwards, and conversions.
    • Ad Hoc Reporting ..
  • The Best Part of Landing Pages

    Posted by BSF / on 02/10/2011 / 0 Comments

    Categories: Tips

    Click image to continue!

    This comic features Jessica Lowe from our CSM team.  This is Jess' last week at Blue Sky Factory and we will all miss her greatly!

  • Why Templates are Like Muffins

    Posted by BSF / on 02/07/2011 / 1 Comment

    Categories: Tips

    I like muffins.  You can start with the same basic recipe and make almost infinite substitutions for the add-ins.  Blueberries, bananas and walnuts, chocolate chip and peanut butter (a personal favorite of our own Amy Garland!). The only limit is your imagination, but the basic recipe remains the same.

    Just like templates in Publicaster! In Publicaster a template is like a basic muffin recipe, while a finished email is like a delicious lemon and poppy seed muffin: full of new content (and poppy seeds).  The template is the basic shell from which all new emails can start.

    Templates are saved in ..

  • Inbox Preview: See Your Emails Rendered in Nearly Any Inbox

    Posted by BSF / on 12/17/2010 / 1 Comment

    Categories: Tips

    Did you know that you can see how your email will render in nearly any inbox right inside of your Publicaster account, and even see how it will render on a selection of different smart phones? Our Inbox Preview feature allows you to do just that.

    The Inbox Preview section is found in the Creative Manager. Click the Render Email button and you'll be able to select your email and then choose up to twenty different items from a list of over 90 different inboxes and configurations. This list includes all of the most common computer inboxes as well as all ..

 

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