A/B Split Testing by Subject

Posted by BSF / on 11/17/2010 / 0 Comments

Categories: Tips

Have you ever wanted to know what subject line would get the most subscribers to open an email? A/B Split testing is an easy, no-risk way you can test different subject lines against your own subscribers and make sure that your distributions are using the most effective subject lines.

An A/B split test lets you test out an email with several different subject lines to a small sample of your list, making sure that the same number of subscribers get each different subject line. Then it waits a specified period of time as it records the reporting from these sample distributions. Once that period of time is up, it automatically sends the email to the rest of the list with whichever subject line got the most opens. Because the sample groups are only a small portion of the list, the majority of your subscribers receive the most effective subject line.

You could even use this feature on every send, making sure that every email you send has the optimal subject line.

You can set this up and send it right from the Campaign Manager in Publicaster with only a couple more steps than a regular send. The A/B Split Feature can also be used to test entirely different email designs and choose the winner as the one that gets more clicks.

For more information and an instructional video, visit the Scheduling an A/B Split Test section of the Help Guide.

The Blue Sky Factory Team


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