February 2010 Publicaster Update

Posted by BSF / on 02/05/2010 / 0 Comments

Categories: System Updates

A new Publicaster release was launched this week, and we introduced 22 new features to the application!  Log in to your Publicaster account to view the full list of the new features on the Dashboard.  We think you'll like what you see!

In this release we're introducing a new requirement for CAN-SPAM compliance. Starting today, all outgoing emails from Publicaster must include a physical mailing address snippet to ensure compliance. For more information on this process, click here to view the documentation in the Publicaster Learning Center.

Major updates from the 2/3/10 release include:

Campaign Manager

Creative Manager

  • When sending a Quick Test of an email, the From Address will now pre-populate with the user's email address, as long as it's found as a saved From Address.
  • The Quick Test will also pre-populate the user's email address as an email address to receive the test email.

List Manager

  • The Global Export for Opt-Outs, Bounces, and Complaints now includes the reasons for each subscriber's opt-out, bounce, or complaint (if given).
  • When you use the Filter Criteria option in the Subscriber Detail page, you are now able to see the summary of subscriber statuses update in the chart at the top for each filter change.
  • Segmentations can now be sorted into custom folders. To change the setting from the default (sorting in folders by the data source) go to Administration, then Account Preferences. For instructions on changing this setting, click here.

Public Pages

  • We have updated the look of the default public pages. These are the pages that subscribers use to opt-out or unsubscribe, forward emails to friends, or update their email address. To see examples of the new pages, click the links below:

Reporting

  • You can now enter a PO number for any Distribution Report for your own tracking. To add a PO number, select a Distribution Report and click in the PO box in Email Information at the top to add a number. You can also search by PO number in the Campaign Distribution Search.
  • The Open and Click Detail reports in a Distribution Report now have some extra graphs to give more information about opens or clicks over time. These graphs show opens/clicks for that distribution by date, day of the week, and hour of the day.
  • You can now search for a subscriber in the results of any Distribution Report metric (such as Open Detail or Opt-Out Detail).
  • The results of multiple distributions can now be combined together into one report, making it easy to view and export detailed data over multiple distributions. To combine reports, check the boxes under Combine in the Distribution Reports page and click View All Checked at the bottom to combine the data into one report.

As always, we appreciate your feedback, so please let us know if you have any questions or comments.

Best regards,
The Blue Sky Factory Team

 

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