January 2010 Publicaster Update

Posted by BSF / on 01/08/2010 / 0 Comments

Categories: System Updates

A new Publicaster release was launched this week, and we introduced 34 new features to the application!  Log in to your Publicaster account to view the full list of the new features on the Dashboard.  We think you'll like what you see!

In this release we're also introducing a new requirement for CAN-SPAM compliance. Starting in February 2010, all outgoing emails from Publicaster must include a physical mailing address snippet to ensure compliance. For more information on this process, click here to view the documentation in the Publicaster Learning Center.

Major updates from the 1/6/10 release include:

Administration

  • We added a section for the new mailing address requirement, under the Add New Mailing Address button.
  • You can now add a billing address to your payment information in the Payment Options button.

Campaign Manager

  • The Send/Schedule pages now include a feature that allow you to save your send details for future mailings. Just click the checkbox for Save Send Details and name the send type.  When you come back to the page for the next distribution, you can load the send details automatically.
  • The Auto Response tool now lets you pick the from and reply to address you want to use in the trigger emails.
  • You can now add Google Analytics tracking to Auto Response campaigns.

Creative Manager

  • The new physical mailing address snippet can now be found in the Insert Code Snippet drop-down menu.
  • You now have the option to check your email for "spammy" content, with the Check for Spam button on the top of the editor.

Dashboard

  • The Send History now includes the option to hide sub-accounts with a filter, and you are also able to export the results.

List Manager

  • We added a search feature to the List Library, just like in the Email Library in Creative Manager. To find a list, enter one or more words in the list name into the search box.
  • Suppression lists have been integrated into the main List Manager tab. Suppression lists can now be viewed, exported, or imported to like any other list in the List Manager. Existing suppression lists were moved under the Suppression List folder in the List Library tree.
  • When importing to a list, you can now download a template file that includes all of the available fields on the list as column headers in the file, making it easy to match your columns of data with field names in Publicaster. The templates can be downloaded in either TXT or Excel format.

Public Pages

  • The Forward to a Friend page now allows subscribers to add more than 5 forward recipients at a time.
  • We have also added 3 new snippets to allow for more customization of the forwarded email. These snippets let you customize where the forward message appears, and whether it contains the subscriber's custom message or the ability to sign up for the list.

Reporting

  • In this release we have made some vast improvements to the speed of the distribution reports.
  • You can now sort the details of a Comparative Report by any of the metrics, including Subject Line, Date Sent, Opens, Clicks, etc.
  • The Link Click Report in Custom Reports now includes the ability to sort by Campaign Series.

As always, we appreciate your feedback, so please let us know if you have any questions or comments.



  The Blue Sky Factory Team

 

 

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