New! Custom Reports Section

Posted by BSF / on 12/08/2009 / 0 Comments

Categories: Tips

On the latest update to Publicaster we added a brand new section in Reporting, Custom Reports.  This section was built to house both new and existing reports that are not related to particular distributions, including the Subscriber History Report, which was previously found under its own button in Reporting.

The Custom Reporting section also includes three new report types: Google Analytics, Link Click, and API Usage.  The Google Analytics report draws data from a Google Analytics account to display in Publicaster. This data will display along with campaign distribution data from Publicaster to show trends in visitors on a site related to Publicaster campaigns. The Link Click report shows the history of impressions and clicks on a particular URL in a given time period. This can be used to assess how many subscribers have been exposed to the URL from emails sent from the account, how many clicks the URL received, and the rate of clicks out of total impressions. The API Usage report shows the history of API calls made to the account in the last 30 days and for all time.

For more information, including instructions for how to use these new reports, click here to visit the Custom Reports Help Guide.


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