New Segmentation Conditions

Posted by BSF / on 12/01/2009 / 1 Comment

Categories: Tips

You may have noticed some new conditions available in the Segmentation Manager - Last Email Sent, Last Open Date, and Last Click Date. These conditions allow you to segment subscribers according to when they last were sent an email, last opened an email, or clicked a link in an email from your account. You have many options for setting the time frame on these conditions, allowing you to target subscribers who you have mailed to or have performed an activity on an email on a specific date or within a timespan before now. These features can be used to target clients that are at risk of becoming un-engaged, or those who are the most engaged, and everyone in between.

Additionally, in any segmentation in which you select a creative, distribution, or links, you now have the ability to select multiple options. Instead of needing to create a new condition for each item, you can now select multiple options from the same drop-down menu in one condition. For instance, if you want to segment to find people who were sent any of five creatives, you can just select those five creatives in the drop-down menu of one condition that says "Sent Email Is equal to..." You also have the option of choosing Any Creative, Any Distribution, and Any Link to select all options. To learn more about segmentations, click here.

 

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Comments

  • Deb says:

    The news that these are new makes me feel better. I found them several days ago, and thought I had stupidly missed those conditions all this time!

    December 3, 2009 at 1:00 PM | Permalink

 

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