Publicaster Education Series: Email Testing 101

Posted by BSF / on 07/14/2011 / 0 Comments

Categories: Publicaster Education Series

This month's Publicaster Education Series presentation was dedicated to all the ways to test emails from Publicaster.  This includes internal testing to ensure that emails render properly and do not contain mistakes, as well as A/B split testing to find the most effective subject lines or template styles for your subscribers.  We also discussed how to evaluate your test results, including a new Campaign Send Checklist to help you with your internal tests.

To watch the presentation, click here.

To download the notes from the presentation, click here.

 

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