Publicaster Education Series: Track Subscribers Outside the Inbox

Posted by BSF / on 06/17/2010 / 0 Comments

Categories: Publicaster Education Series

In this month's edition of the Publicaster Education Series, we talked about three ways to find out what your subscribers are doing when they're not reading your emails: conversion tracking, Google Analytics tracking, and our new SocialSync feature.  Conversion and Google Analytics tracking can help you track conversions and visitors on your website, while SocialSync lets you take it a step further into the social realm to find out which social media networks your subscribers are using, allowing you to build strategic promotions based on the data.  All features are great compliments to your current campaigns!

To watch the presentation, click here.

To download the notes from the presentation, click here.



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