Publicaster Fall 2011 Update

Posted by BSF / on 08/18/2011 / 0 Comments

Categories: System Updates

A new Publicaster release was recently launched, and we introduced 9 new features to the application! Check out this brief video to see a few of the new features in action.

Major updates from this release include:

Social Media Publishing from Publicaster
Publicaster now includes features to let you publish emails directly to Facebook, Twitter, or LinkedIn! When you schedule or send an email, you can choose to connect Publicaster to your social media network, and then seamlessly post the email, the subject line, and a custom message to any of the three networks.  

To use this tool on your next campaign, click the button for any of the networks at the bottom of any of the Send/Schedule pages in Campaign Manager to connect with the network for your company (or your own personal network), and then enter your custom message in the box provided.  Click the snippet button to the right of the box to insert a snippet for the link to the email or the subject line.

You can also post anything you would like to your social networks directly from Publicaster by clicking the button for that network in the top right corner of any page.  As you're working on emails you can quickly and easily update your network, without even having to browse away from the page!

Metered Send Blackout Tool
In this release we made an update to the very popular Metered Send tool in the Campaign Manager, which now allows you to select a window to stop the send in the middle.  This makes it easy to skip times when your subscribers are less likely to be checking email, such as overnight or on the weekend.

New Share on LinkedIn and Google+ Snippets 
You now have two new social media sharing snippets to use in your emails.  In addition to the recently added Facebook Like and Tweet This snippets, there are now snippets for one-click sharing on LinkedIn or Google+, allowing your subscribers to quickly share your email on either of these two popular networks.

Enhanced Behavior-Based Auto Response Campaigns
This release included a huge update to the Auto Response tool, with the addition of 11 new behavioral response choices in the Behavior-Based campaign type.  Now you can easily set up responses to your distributions to send followup emails to subscribers who take almost any action on your email, including opening, clicking links, forwarding, updating their preferences, or even sharing on various social networks.

Other Cool Stuff

 

As always, we appreciate your feedback, so please let us know if you have any questions or comments.

 

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