Why Templates are Like Muffins

Posted by BSF / on 02/07/2011 / 1 Comment

Categories: Tips

I like muffins.  You can start with the same basic recipe and make almost infinite substitutions for the add-ins.  Blueberries, bananas and walnuts, chocolate chip and peanut butter (a personal favorite of our own Amy Garland!). The only limit is your imagination, but the basic recipe remains the same.

Just like templates in Publicaster! In Publicaster a template is like a basic muffin recipe, while a finished email is like a delicious lemon and poppy seed muffin: full of new content (and poppy seeds).  The template is the basic shell from which all new emails can start.

Templates are saved in the Template Manager section in the Creative Manager tab.  When you save it there, you can then select that template from the Select a Template drop-down in Email Manager when you create a new email.  The purpose of this is to allow you to preserve the original recipe of the template, while making it easy to create new emails with the same basic setup each time.  After inserting the template you can drop in your add-ins, such as new images, text, links, etc.

To learn more about making templates, click here to visit the help guide.

To learn more about banana chocolate chip peanut butter muffins, check out the recipe below!

Amy G's Favorite Banana Chocolate Chip Peanut Butter Muffins
(courtesy of Melanie)

Basic muffin recipe:

  • 1 1/2 cups all purpose flour
  • 3/4 cup white sugar
  • 1/2 tsp salt
  • 2 tsp baking powder
  • 1/3 cup vegetable or canola oil
  • 1/3 cup milk
  • 1 egg


  • 3/4 cup mashed ripe banana
  • 1/2 cup creamy peanut butter
  • 1/2 cup chocolate chips
  1. Preheat oven to 400F.  Line muffin cups with papers or spray with nonstick spray.
  2. Combine the flour, sugar, salt, and baking powder in a large bowl.  Stir to mix.
  3. Make a well in the center and drop in the egg, then add in the milk and the oil.  Stir gently until just mixed.
  4. Stir in add-ins, adding extra chocolate chips because that's how it's done!
  5. Fill muffin cups to the top.
  6. Bake 18-20 minutes or until a toothpick inserted in the center of a muffin comes out mostly clean, with a few crumbs stuck to it.
  7. Let muffins cool on a wire rack or suffer the consequences.




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  • Greg says:

    This is what I think about the muffins

    March 4, 2011 at 12:22 PM | Permalink


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